To provide direction for the framework of interaction between the University and the Media. Do not engage in personal affairs under the guise of your UH entity’s social site. For example Game lover can join games related communities, car lover can join communities related to cars and so on. Employees who use social media are expected to refrain from presenting themselves as official representatives of the University or from portraying the University in a negative manner. Is it available on the platform? Brown's social media team in the Office of University Communications offers these guidelines and best practices: 1. Social media is a general term used to reference websites and applications that enable users to create and share content, and virtually connect with others users. Respond to comments, posts, mentions, and other interactions in a timely manner and with accurate information. However, social media management takes time, energy, and—most of all—content. The University of Houston endeavors to "offer opportunities for learning, discovery and engagement." This form may be found on the University’s legal affairs web site. 5.2.2 Users of social media for private purposes must ensure that they do not engage in undesirable conduct. Social media and online presence. All corporate social media accounts must adhere to the University’s brand guidelines and the account profile information should clearly state the purpose of the account and the hours during which it is monitored. This Policy establishes the position for the University and its subsidiaries on the use of social media for the official business purposes of Drexel University, including the promotion of the University, colleges and schools, … Any content and/or online activity created by a poster or site moderator that violates these ordinances, or contains/leads to the release of a student’s private personal information is strictly prohibited and should be removed. Purpose of policy. Make sure to regularly check the Notre Dame accounts for messages that you can retweet or share on your own channel to ensure safety and awareness. It helps protect your company’s online reputation and encourages employees to also get involved in sharing about the company in their online networks. While most of us work primarily on desktop or laptop computers throughout the course of our workday, 80 percent of all social media traffic comes from mobile browsers or mobile apps. Follow all applicable state, federal, and university laws, faculty and staff handbooks, regulations, and policies, such as FERPA, HIPAA, and NCAA Regulations. … GET GET CONNECTED CONNECTED Internet Services Social Media Policies in Universities Empirical study GET IN TOUCH. In addition, we ask that all employees refrain from contacting prospective student-athletes on social media until after they have signed a National Letter of Intent with the school. Respect copyright law. The following policy serves as a guideline and starting point for those initiating a social media feed that involves the university, its schools, departments, programs, groups, organizations and individuals. The University’s social media manager blogs about issues, tips, and tricks on the NDStories blog. University site administrators are responsible for ensuring compliance with all applicable record retention requirements for content posted on their sites. This will help you understand how you can improve your communications to provide your audience with content that THEY want. If you do not post items of value, your audience will stop listening. Can your content be shared on other social media channels to contribute to a robust content strategy vs. starting a new channel? This policy does not apply to private student or employee social media accounts. Remember, the online spaces where you engage are visible to all. Any social media platform hosted on the University’s domain is within scope of this policy. You are encouraged to link to your source material ANY TIME you are able. See the UH Brand Guide. This social media policy handbook is intended to be used as a guide for anyone running an account representing any aspect of the University on any social media platform. To provide clear, concise communications, all media inquiries should be channeled through the Office of University Media … Stanford’s Staff Policy on Conflict of Commitment and Interest sets forth seven types of prohibited activity that apply to university employees, including in their social media and communications duties. 4.3.1 If the administrator intends to publish a student photo on the site, in which the student can be recognized, then a signed photo release form from the student is needed. The list of popular social media sites grows every day. Copyright does not protect facts, ideas, systems, or methods of operation, although it may protect the way these things are expressed." The policy provides University Member and Student responsibilities in relation to direct contact with the Media, and obligations with regard to the management and dissemination of information, which could reasonably reach the Media. 4.1 Branding for University Social Media – For any Official University Social Media Site, the social media icon and/or profile image must comply with any applicable University branding standards. Social media extends traditional channels of engagement and transparency and opens a two-way conversation that can tell the Notre Dame story and promote University news and research. There are appropriate forms of content redistribution structured within popular social media platforms, such as the sharing tool on Facebook, retweeting on Twitter, or utilizing the Repost app on Instagram. (read more). All rights reserved. Do not abuse logos. Just like a bibliography in a school report, you want to give your audience a place to check the validity of the information you are sharing. It is recommended that you regularly review your site's metrics. Official University Social Media Sites should not be used for the communication of business transactions, including credit card or payment information, educational records protected by FERPA, medical records protected by HIPAA, or any other confidential information. See also, copyright policy information on uh.edu, as related to file sharing. Should one administrator be unavailable, the second assigned administrator will manage the site. A social media policy simply outlines how an organization and its employees should conduct themselves via the web. See the UH Center for Student Involvement for information on graphics standards. If you are en employee of the University of Houston or provide work for the University of Houston the university, do not engage in any conversations or post any information regarding student records. Social media guidelines Flinders University Brand Responsibilities Policy University Policy on Public Statements Submit a message for social media If there is a message you would like to communicate to existing Flinders University's social media communities you will need to contact Digital Presence via email to discuss your request. Without permission of the content’s owner, you may not use the content, and will stand in violation of the UH Social Policy and the platform terms of service. 2.5 Primary administrative rights for Official University Social Media Sites will be assigned only to University employees. To foster the best educational environment for all members of the community, each member should strive to cultivate personal practices that facilitate a constructive and respectful atmosphere as social media … The Social Media Policy for University Accounts provides a standardized process through which University-affiliated College/Schools, departments, programs and organizations can create authorized social media accounts representing the University and gain authorization to use approved and/or trademarked logos and wordmarks. Purpose of policy. Creating social media for your institution, department or organization? Official University Social Media Sites will have a minimum of two administrators to ensure that the site is consistently managed. Facebook wall, LinkedIn Group, etc. 1. As such, the University of Notre Dame social accounts will wish fans and followers a “Merry Christmas from Notre Dame!” Other accounts wishing fans and followers a Merry Christmas should do so on behalf of the entity they represent (e.g., “Merry Christmas from the College of Science!”). This policy is intended to minimise the risks of social media which can impact on the wellbeing of students and staff and the reputation of the University, so that students and staff can enjoy the benefits of social networking whilst understanding the standards of conduct expected by the University. Give them opportunities to flaunt their creativity, or to do something fun. There are specific requirements for creating accounts for the first four categories of social media use defined above. The University does not have a single, specific policy regarding social media. At least one of the two administrators should be a permanent University employee. Lead followers asking questions to either nd.edu or the University’s social media channels. 4.1 Branding for University Social Media – For any Official University Social Media Site, the social media icon and/or profile image must comply with any applicable University branding standards. Obey the terms of service for every social media platform, and comply with applicable University policies and laws. You can help bring clarity, though, by avoiding posts that have the appearance of speaking on behalf of the entire University. Individual users may have other requirements or codes of ethics that impose additional … What does this mean? Purpose. Community Statement. This social media policy explains how to do so effectively and safely within the guidelines established by Centenary University. 4.2.3 Only public information may be posted on Official University Social Media Sites. Using Social Media on University Networks and Devices 5.1 Staff and students accessing social media for University or personal use through the University’s ICT network, or on University-supplied devices, must comply with the IT Acceptable Use Policy. (read more). For information on ad policy, contact branding@uh.edu. It seeks to outline acceptable use of social media by the ND community. The policy should explain the disruptive impact of inappropriate social media postings on the morale and success of the team. You are responsible for monitoring and moderating posts or comments on your page from other users. It seeks to outline acceptable use of social media by the ND community. Build relationships with other student administrators of social media sites who will be able to help you answer questions quickly and accurately. Laws such as FERPA, and HIPAA must be followed along with all applicable NCAA regulations. In a world increasingly focused on social media, our goal is to always allow campus communicators to create new accounts on most social media platforms. 3.1 The use of social media must follow all applicable federal and state laws as well as system and university regulations and policies. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared. If there is a filter option for comments, disable it or set it to the lowest possible setting. When you do an advanced Google search for social media policy and/or social media guidelines on either .edu or .ac.uk domains, a lot of results* appear. It seeks to outline acceptable use of social media by the ND community. 2.8 Records Retention – Content posted by the University or the public on an Official University Social Media Site is a state record and is subject to the State of Texas Records Retention requirements unless it is content duplicated from another source or transitory information of temporary usefulness. This does not apply to personal accounts created by ND faculty, staff, student employees, or interns, though there may be information found within that could assist you in creating a professional persona online. for Father), but words should never be abbreviated using numbers (gr8; b4). Unfortunately, what looks best on desktop doesn’t always translate to mobile. An alternative option is to contact the content owner directly to request permission to share their content. Social media accounts provide a flexible delivery platform. Breach If you are using social media for non-work-related purposes, or for a blend of professional and personal information, please use personal contact information when creating the account. The University of Houston System and its component institutions (“University”) encourages the use of social media to connect with others, including students, employees, alumni, fans, and the University. Please review the following: Obey the terms of use for your social media platform. Social Media Policy | 3 . This page provides a central repository for current Dalhousie policies, procedures and guidelines which are of general interest and application to the University community and visitors. Is this the same audience you’re targeting with your other marketing efforts or social media platforms? Employees must adhere to regular employee policies and standards of conduct. University Policies & Protected Information Policies Related or Connected to Social Media. Any content and/or online activity created by an individual or site moderator that violates these ordinances, or contains/leads to the release of a student’s private personal information is strictly prohibited and will be removed. These platforms also serve as essential communications channels. Images taken by University photographers do not need attribution on social media, and attribution should not be included on Twitter, Instagram, or Facebook posts. Utilize available graphics to reinforce the university brand. Site administrators are responsible for ensuring that social media content posted on the site is not infringing on the intellectual property rights of others. 500 Grace Hall With that in mind, we encourage our students, faculty and staff to embrace social media as a convenient, engaging and impactful communication tool. 4.2.6 Administrators of University Social Media Sites should adhere to the policies for the social media platforms in which they are participating. If you are an employee of the University of Houston or provide work for the University of Houston, do not engage in any conversations or post any information regarding student records. This activity will reduce the spread of misinformation and drive traffic. If students request help, you can direct them to a secure discussion platform, such as phone, email, or "Get Help". Policy Title: Social Media Type of Policy: UFHR – ER Effective Date: Last Revised: September 2018. How frequently will you post? The University reserves the right to remove any such posting without notice. At Notre Dame, we are committed to teaching, learning, and discovery, and wish to thoughtfully engage in conversation and debate about topics that are relevant in the world today. Personal use of social media 6 6. University of Maine Social Media Standards Purpose The purpose of this policy and procedure is to ensure quality and appropriate use of approved/official University of Maine social media channels for promotion and information at the University of Maine. The service charge for a dishonored check is $30. Social media is dynamic and will continue to constantly evolve. (read more). How many users will have access to publishing on this platform? IV. What you post on your organization’s social platforms reflects on the Notre Dame as a whole. 4.3.3 Administrators will not share any restricted-use photos. Ask yourself, "Would I speak to a friend like this?". (read more). Cross-promote whenever possible. This policy covers faculty, employees, contractors, and students, when the aforementioned are understood to be officially representing the University of Maryland School of Medicine (SOM) on a social media website or blog. Here are links to policies for some of the more popular platforms: This Social Media Policy does not apply to social media advertisements (ads on social media sites promoting your entity, or ads promoting your entity's social media sites). The Board of Regents has authorized the university to charge a student's delinquent account for all collection costs incurred by the university. to create a Photoshelter account to download photos without the watermark. You can also find information on social media analytics at analyze.nd.edu. “Encourage employees to bring grievances to their supervisor before taking to social,” Wright says. In the event of an emergency on campus, such as inclement weather or a campus crisis, the Office of Public Affairs and Communications will be in close communication with the Office of Campus Safety and any divisions or departments directly affected. In addition to these general guidelines, staff are advised to consult the Social Media – Guidelines for USC Use provided by Marketing and External Engagement (available for staff access on MyUSC). Visual standards on social media extend beyond making sure appropriate fonts are chosen and images are sized correctly for each platform. 1. 2.6 All content on Official University Social Media Sites must comply with 1 TAC 206 and 1 TAC 213 to ensure that the information is accessible and usable by people with the widest range of capabilities possible. The University also reserves the right to refer social media activity to the applicable social media platform and/or appropriate authorities for appropriate action. Be careful not to reveal confidential or proprietary information about Brown students, employees or alumni. Respect copyright law and the rights of others. 2.4 Employee Use – When using social media as a part of their official duties, and/or when presenting oneself in social media settings as a university representative, employees must comply with applicable University policies governing employee behavior and acceptable use of electronic and information resources. However, as an instantaneous communications tool it presents an inherent risk. Social media users must be mindful that their use is respectful to the University and members of the University community and in accordance with University legislation, policies and procedures. If a crisis does not rise to the level of activating the ND Alert system, the University will originate messaging about any crisis, and other social media accounts on campus should assist in disseminating messaging by sharing these posts. But there’s more to social media in higher education than marketing. We want to set campus communicators up for success when they start accounts, so we’ve compiled a brief questionnaire to answer prior to launching on a new platform that can help you achieve your goals. These rules are constantly changing so it is your duty to stay up to date. Here are some highlights from Adidas’ Social Media Policy: Employees are allowed to associate themselves with the company when posting but they must clearly brand their online posts as personal and purely their own. What audience are you targeting? The official UH System Media Policy can be found as SAM No. It is an express violation to infringe on someone else’s rights of publicity, privacy, copyright, trademark, or other intellectual-property right. When crafting your social media policy, make sure you address the following: Elements Of A Good Social Media Policy. Examples include, but are not limited to: Facebook, Twitter, Google Plus, Flickr, Pinterest, Tumblr, Instagram, Linkedin, YouTube, and Wordpress and other similar services. POLICY NUMBER: UComm-3 EFFECTIVE DATE: October 25, 2013 RESPONSIBLE OFFICER: Senior Vice President, University Communications PURPOSE. Since we sometimes use the medium for both personal and professional communication, it is possible for the two arenas to overlap. All images should be 72 dpi resolution for web. Those activities include, among others, using university resources or property for personal gain (e.g., using university social media profiles to enhance or endorse personal communications or personal … Employee obligations as outlined in the Oath or Affirmation of Office/Allegiance, Employee Network Usage Policy, Conflict of Interest Policy and the Manitoba Government Code of Conduct apply at all times when using social media. Thomas Jefferson University is a diverse community of learning. Register your site with the Division of University Marketing, Communication and Media Relations. The University respects your right to interact knowledgeably and socially, however interaction with social media can greatly impact you, our colleagues and our students. How would you describe your tone and voice for this platform? 16. Care should be taken to make sure content is accessible to everyone by using image descriptions, alternative text and closed captioning to all graphics and videos on social media. Display good sportsmanship; do not malign your rivals. Goals help you chart a … Once you have completed the questionnaire, please contact Liz Harter to discuss any ideas or concerns. If you believe a post demonstrates a credible threat, immediately notify the Notre Dame Police Department at 574-631-5555. Every time you share a new post, ask yourself, "Would I find this valuable?" These policies are constantly changing, and it is the administrator’s duty to stay up to date. 3.2.2. The policy should include precise language defining specifically prohibited behaviors. They will be updated as needed as social media evolves. Photos: As mentioned above in the privacy section, you must get a photo release form from any student identifiable in the photos you share. Therefore, if the Official University Social Media Site does not use an inaccessible feature, it is not in violation of accessibility requirements. It is an important part of keeping our vibrant Post community authentic and informed, while providing a means to share information, images and video, celebrate our students, associates, and community successes, as well as diverse points-of-view. However, there is the potential for significant risks associated with inappropriate use of social media. The following guidelines apply to all use of social media and should be read in conjunction with the University’s Social Media – Managerial Policy. Professional use of social media 5 5. Before starting a social media account you need to consider things such as: The world of social media has changed the face of communication and recruiting in collegiate sports and all UH employees are asked to abide by NCAA regulations when interacting and communicating on social media platforms. ), you must adhere to the specific social media platform's terms of service and the UH Social Media Policy. All sites must have at least two full-time employee administrators, to ensure that there is a fail-safe in case the primary administrator becomes unavailable in an emergency situation. Please contact Michael Wiens to create a Photoshelter account to download photos without the watermark. ©2020 University of Houston. University members are responsible for ensuring that passwords and other access controls for official University social media accounts are of adequate strength and kept secure. Cross-promote when you can! 4.2 Content for University Social Media (does not include photo policies). See also, copyright policy information on uh.edu, as related to file sharing. For example, if your social media policy website is titled "Acceptable use of Social Media Policy" that might just raise an eyebrow or two. They may not yet have experienced the need for a formal management system. Think twice about the content you are about to post and double check EVERYTHING, with special attention to accuracy, spelling, and grammar. If you are a faculty member using social media as a means of communicating information to your students, it is best to only use it as a supplementary form of communication and not the primary form of communication. H. Additional Requirements Individual University schools or units may have additional social media policies or requirements, so long as they are consistent with this policy. See the social media directory for a list of official university sites. Protect your own privacy online by adjusting your privacy settings and publishing your updates only to the audiences with whom you wish to share your status. Ofcom produces an annual report on the state of communication in the UK. Do not divulge any confidential information you have access to as a UH employee (e.g., student information). Treat others as you would like to be treated. Requests for services (for example, transcripts, diplomas, registration) will be denied until all debts are paid. It is also a reference for those managing existing … Broadly defined, social media encompasses any online platform or channel for user-generated content that allows anyone to publish and access information, collaborate on a common effort, and build relationships. Notre Dame, IN 46556 USA, FAQ: The University and Political Campaigns, Administrators of social media sites on behalf of the University must also adhere to the. Social media helps to make our Post University communications both PERSONAL and FUN! The latest, from August 2014, found that three quarters of 16 – 24-year-olds use social networking sites, compared to just 47% of all UK adults. to discuss a course of action that may include blocking the user. Somewhere on your site, it is encouraged that your audience should have a way to privately contact the site administrator. Here are links to policies for some of the more popular platforms: UH social media sites should be accessible in some form to those with disabilities. How will the platform presence align with the brand of any affiliated college or institute or the University of Notre Dame as a whole? How will this platform integrate with your other digital marketing efforts and touch points? Solicit, advertise, or endorse a third-party business or service. 2.3 All Official University Social Media Sites must respect intellectual property rights, federal Copyright law and University policies. Please contact UMCMR Social Media with questions and feedback. What is the goal or purpose for beginning a new social media account for your school/institute/program/department? If an audience member posts a comment to your site that upsets you, give yourself some time to cool down before responding. What will your handle name be? You are expected at all times to adhere to University legislation, policies and procedures in both a professional capacity, personal capacity and where personal use of social media overlaps with the interests of the University or members of its community. 2.2 The University is committed to fostering an educational environment that allows for freedoms of speech and expression in accordance with the First Amendment to the U.S. Constitution. We will actively use social media to engage the public, communicate research and enhance the University’s profile online. If an internet post would breach any of the University’s policies in a different forum, it will also breach them in an on-line forum. However, for the posting of employee pictures on the website, it is recommended to ask for permission. Who it applies to This policy applies to all University members (both staff and students) and to all social media communications that represent the University. This will help you understand how you can improve your communications and provide your audience with desirable content. For universities, deciding to use social media is a no-brainer. Learn more about image release regulations here. You should also be respectful of UH employees by requesting written permission to release their image. This can be done via written note, email, or the standard photo release form. 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